Mini Mashers

Oh dear, time does fly.

Back in my feckless youth I had a design studio in the happening SoHo neighborhood of Manhattan. I took on any project that came my way, both design and illustration. An advertising agency I’d been working with got a packaging design job from Remco, the toymaker. Professional wrestling had become popular—celebrities like Cyndi Lauper went to matches—so Remco thought little plastic models of popular wrestlers would sell.

Originally named Mini Maulers, later Mashers, they came in blister-packs of 4 and 8 or boxes of 12. I got to create all the artwork on the packages, including caricatures of the featured wrestlers. Here’s the best part: they asked me to dream up an origin story and tell it in a comic strip. So I came up with a lab-experiment-gone-wrong story and supplied the tagline: “Whatever you do, don’t let them out!”

Apparently I had no idea you could blend gouache back then.

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